This poster is extremely effective for several key reasons. The iconography is particularly impressive. There is a lot juxta position used in this poster. For example the use of light and dark shades. It clearly relates to the sub-heading. For example the first line reads "Fear can hold you prisoner". This relates to the use of the darker shades in the poster. The rain anchors this and represents sadness. The subject's body position has connotations of desperation, exhaustion and possibly hope. The subject's upper half is covered by orangey light. In contrast this links to the second line in the sub-heading "Hope can set you free". The poster success is the fact that it leads to intrigue. The audience wants to know what is happening to the man in the image, why is holding that pose and what circumstance is he in? The use of light and dark also hints that the film is exploring the highs and low points of life and of this character in particular.
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